Ben Yoskovitz has five things startups shouldn’t buy. His list:
- Fancy shmancy marketing materials.
- Software.
- Advertising.
- Office Space.
- Staff.
There is a limit to any such advice. As Merlin Mann often says, “Look I don’t make my own ketchup”, but it is always a good exercise to do without before doing with. My Dad thinks I am crazy, but I still approve all purchases for each of our businesses. With just a little push back I find out what we really need and what we really want. What not to skimp on?
- Comfortable chairs.
- Creature comforts such as ergonomic keyboards (if they are requested).
- Bigger monitors.
- Free soft drinks.
- White boards.
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